Privacy policy
This policy explains what personal data we collect through this website, why we collect it and the choices you have.
Last updated 7 November 2026
Who we are
This website is operated by Esfita, #7, Sree Gurukripa, 1st Floor, 3rd Cross Street, Vijayanagar, Velachery, Chennai 600 042, Tamil Nadu, India ("Esfita", "we", "us"). We are the data fiduciary for personal data collected through this website.
What this policy covers
This policy covers personal data you share with us when you visit this website or contact us through it. Data that our products process on behalf of our clients (for example, borrower records analysed for a lender) is governed by our agreements with those clients, and by the client's own privacy notice to its customers.
What we collect
- Details you give us when you fill in the demo or contact form: your name, work email, company, and optionally your phone number, job title, the product you are interested in and your message.
- Technical information recorded automatically by our web hosting provider, such as your IP address, browser type and the pages you request. This is kept in server logs for security and troubleshooting.
This website does not use advertising or analytics cookies, and our fonts are hosted on our own server, so your visit is not shared with third-party font or tracking services.
How we use it
- To respond to your request and arrange a demo or conversation.
- To keep a record of our business correspondence.
- To keep the website secure and working properly.
We process the details you submit on the basis of the consent you give when you send the form, in line with the Digital Personal Data Protection Act, 2023. We do not sell your personal data or use it for purposes you have not agreed to.
Who we share it with
We share personal data only with service providers who help us run this website and our email, such as our hosting provider, and only as needed for them to provide that service. We may also disclose data where the law requires it.
How long we keep it
We keep enquiry details for as long as needed to respond and to manage any resulting business relationship, and then delete them unless the law requires us to keep them longer. Server logs are kept for a limited period for security purposes.
Your rights
You can ask us to:
- tell you what personal data we hold about you and how we use it;
- correct, complete or update it;
- erase it, where we no longer need it;
- withdraw your consent, after which we will stop using your data for that purpose.
To make a request or raise a grievance, contact us by post to our office at #7, Sree Gurukripa, 1st Floor, 3rd Cross Street, Vijayanagar, Velachery, Chennai 600 042, Tamil Nadu, India, or through our contact form. We will respond within the time the law requires. If you are not satisfied with our response, you may complain to the Data Protection Board of India.
Security
We use reasonable technical and organisational safeguards to protect personal data, including encrypted connections to this website. Read more on our data security page.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last changed.